How Parana shortened its development roadmap over 40% and hit its ARPDAU goal 3 months early with Kinoa

Challenge

Parana is a studio focused on skill-based games that leverage competitiveness and cash prizes. With a lean team and an objective to scale the business, its biggest challenge was dedicating enough development time to produce new LiveOps content for Pool Stars without neglecting the core game. The team knew LiveOps mattered even before global launch, but their developers were tied up ensuring a flawless core experience, and they lacked the resources to scale LiveOps content early and according to a sophisticated, real-time strategy.

Solution

Parana migrated most of its Live Events off the development roadmap and onto Kinoa's no-code platform, building all the logic with no development work. Kinoa's real-time segmentation let the team build complex Flows that delivered events and offers tailored to each user based on in-game behavior, so they could scale LiveOps content early without pulling developers off the core game.

Results

• 40% shorter dev effort
• 1.5X revenue increase
• 3 months time saved

Why it matters

Too many studios leave LiveOps as an afterthought, executed only after global launch. That's a mistake. Making LiveOps part of the early stages of a launch is crucial to hitting KPIs from the beginning. With higher UA costs and a more selective approach from gaming VCs, sustainable growth and securing funding now rely heavily on a sophisticated LiveOps strategy from day one.