How a VC Backed Studio Scaled IAP Conversion Rates 3X Using Kinoa's Live Segmentation

Challenge

An innovative mid-core mobile game studio, backed by top gaming VCs, wanted to boost its in-app purchase (IAP) conversion rates. The problem: building new segmentation logic in code meant dealing with many edge cases that made it rigid and slow to change. The team went looking for the most sophisticated, real-time LiveOps segmentation solution on the market. That's when they started with Kinoa.

Solution

With Kinoa's no-code, low-touch platform, the studio set up granular LiveOps segmentation protocols in just a few hours, without shipping a new version of their code (only art was required). That let the team tailor in-game IAP offers to user behavior, making each one as relevant and enticing as possible, and manage the post-purchase journey to drive repeat buying.

Results

• 3X IAP conversion increase
• 2X increase in users making a second purchase
• 15% D7 retention increase

Why it matters

The first 7 days are the most critical for converting non-paying users into payers. Mishandling that first offer experience directly hurts conversion to payer. The winning play is the right segmentation protocols with the right mix of offers to maximize conversion, then managing each user's journey so they buy a second and third time. This studio's results show the power of managing LiveOps in real time.

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